Think Asia,

Seasonal Marketing in Japan

If you have ever travelled to Japan, you may have noticed the fine marketing techniques adopted by people living there. Would you like your beer in a manly, cherry blossom-pink can? What about some shorts with tropical fruit patterns? It’s not just the ridiculously cute

Think Asia,

Surfing the Korean wave

The Korean wave “Hallyu” submerges the Asian region from North to South. Korean celebrities, Korean music, Korean dramas, Korean fashion, Korean cosmetics, everything Korean sells incredibly well since the cultural phenomenon first started in the late 90’s. Why this Korean craze so contagious? What does it mean